Magic is a matter of taste, and there’s no better display of flavor than with Taster’s Choice. A new summer release that’s sure to be in season!

Taster’s Choice is a unique new product that gives you the power to alter your audience’s taste buds! Perform it as a comedy routine, a dramatic hypnotic routine, or even a deep subconscious ESP experiment. There’s something for everyone to chew on!

In my favorite Taster’s Choice routine, you invite a spectator on stage and ask her to peel an orange and lay out four random slices. She eats the first slice and it’s the best orange she’s ever tasted. But with the next slice, you suggest her tastes have changed.

Sending a new flavor with your ESP powers, she tastes cinnamon! The next slice she tastes mint! And on the last slice, it tastes so much like coconut she can feel the ocean breeze! You have control of the spectator’s taste buds!

Your favorite might be the grape routine, where several spectators invited on stage each pick a grape from the bunch. You hand each spectator a sealed envelope. Now, though a hypnotic trance they each taste a flavor other than grape. It matches the predictions in the envelopes!

Taster’s Choice official release date is still a few weeks away, but I wanted to get your mouth watering early!

The Magic Depot recently _moved_ to a new _location_, outside of Tulsa. It’s our biggest _adventure_ yet, with exciting details coming soon!

In the meantime, here’s an interesting contest. All you have to do is fill in the blanks by submitting your answers as a response to this blog post. The first five people to get all three right will win a prize pack worth $20, FREE with your next order!

Bonus Blanks solved by Don Hoyt! “I used 386 tons of _gravel_ to build a _road_, and I’ll need 100 more tons before it’s finished.” Be the first to answer these two blanks correctly and I’ll double your prize!

What happened to old-fashioned big ‘ole long titles? My Key Lock Chest with Leather Working Surface and BloodLine Warranty title is no match for the greatest movie of 1991, “Night of the Day of the Dawn of the Son of the Bride of the Return of the Revenge of the Terror of the Attack of the Evil, Mutant, Alien, Flesh Eating, Hell Bound, Zombified Living Dead Part 2!”

For a limited time only, purchase a Key Lock Chest and we’ll include $100 worth of magic FREE! Pre-chosen items are perfect to display on this amazing leather surface! That makes it your Key Lock Chest with Leather Working Surface and Bloodline Warranty PLUS $100 worth of magic FREE!

My famous “Free Shipping Worldwide” is going through some changes. Shipping companies and couriers are passing on the high gas prices to us all, but together I think we can weather the storm.

Earlier this year, we introduced a cap on the free shipping offer up to three pounds, in response to a USPS rate increase. Packages weighing more than three pounds have to go Priority Mail, which doubles the cost of shipping.

Since then, the Post Office has updated twice more due to the rising cost of fuel. The Magic Depot absorbs a large portion of these increases by subsidizing the cost of shipping at checkout.

I believe The Depot should continue offering Free Shipping Worldwide, but it needs a slight adjustment. The new offer, starting July 1, 2008, is free shipping worldwide on all orders over $60, up to three pounds!

If your package weighs more than three pounds, we’ll cover the first class rate and ask that you pay the difference. You’ll always get the best deal at The Magic Depot… Thank you very much for your business!

The easiest way to win ANY contest is to cheat. Well, I’m giving you permission. I’m making it easy! CHEAT The Depot and WIN up to $100 in FREE GAS!

Go ahead CHEAT! Buy as much as you want, EVERY ITEM gives you another entry into the drawing. I’m giving away four $25 fuel cards and you can win ALL FOUR!

Simply write “FREE FUEL” in the order comments box during the checkout process to be entered into the drawing for up to four FREE $25 pre-paid debit cards, good anywhere Visa and MasterCard are accepted!

Buy magic and win FREE FUEL! If you can’t place an order right now, call our order line and leave a single entry by phone. Winnings may also be redeemed as store credit!

PLUS SAVINGS! My Cheat The Depot and Win Free Fuel Giveaway is valid with all other sales and discounts!

Seven new items FREE with order totals! I added a few of my favorite new items to the list, plus a few popular titles that seem to fly off the shelves. Great magic FREE!

Specials Category: Free with Your Order Total!

Offers good while supplies last! Titles in limited quantity will go fast. Place your order now to ensure availability!

The newest 25 items on the web site, all 10 bestsellers, and any item rated 5 stars was entered into a drawing. One of them is this year’s Pick the Trick official prize. Everyone that purchased the chosen item between February 24th and the 27th gets it FREE!

The 2008 Pick the Trick official prize is Flower Ring by Masuda! That’s almost $150, FREE at The Magic Depot! Everyone that purchased it during the prize period has a store credit for the full purchase price. Thank you very much for playing Pick the Trick 2008!

Get 100 feet of Kevlar Invisible Thread PLUS our new Wax Taqs invisible thread anchors FREE with orders over $100!

Simply place an order for $100 or more, write “100 FREE” in the order comments box during the checkout process, and I’ll give you 100 Feet of Kevlar Invisible Thread absolutely FREE!

That’s a $50 value FREE at The Magic Depot! This amazing offer ends Friday, July 28th at midnight, or while supplies last.

Start shopping right now!

As you know, The Key Lock Chest with Leather Working Surface means a great deal to me. It’s a project built by hard work, pride, and customer support. But for the last thirty days, they’ve been on hold, waiting for an incoming supply of brass locks.

The wait is over! The locks arrived today! All Key Lock Chests ordered before February 1st are here at The Depot for lock installation. We will send each customer an email notification and tracking number as their box ships!

If you have any questions or comments about the Key Lock Chest with Leather Working Surface, please post them here. Thank You to everyone that supported this project!

Juice is a powerful card marking fluid! Huge marks that are invisible to your audience, even under close inspection, are clearly visible to you from across the room!

Now available in a variety of colors! In addition to Red and Blue, Juice is now available for Black and White Decks. Demonstrate your psychic powers and perform awesome card magic with any deck!

• New formula works in seconds!
• Perform gambling demonstrations!
• Create your own marked deck designs!

Make your mark! Your designs are easier to remember than pre-marked cards. Simply apply juice to the back of a playing card and wipe away the excess to etch your own custom design!

Here’s how it works: This amazing new Juice features an exclusive coat-eating chemical that instantly removes the card’s finish, providing direct contact to the paper. The result is a huge, easy to read mark invisible to the audience!

Juice for Black Decks only $19.95!

Juice for White Decks only $19.95!

Juice for Red & Blue Combo $19.95!

These amazing new Juice solutions are an instant substitute for many tricks requiring a key card, marked card, or memorized deck system!

Special effects aren’t just for the movies! Be a real-life star with Flesh Wax, a dynamic gimmick that flows into any shape or size with unlimited impact!

Both a utility device and a miracle! Cut and restored finger, personal anchor points for Invisible Thread, pull cards and coins from your arm, or carve a number in your flesh and force it on the spectator!

• True color, made to last!
• Matches ALL skin tones!
• Minimal residue formula!

Created exclusively for magicians! Flesh Wax is a molding wax dyed and blended by magicians, for magicians!

The Flesh Wax Combo Pack includes both light and dark flesh colored wax. Mixed together, this amazing product will match any skin tone. Wax responsibly!

Read more or purchase the Flex Wax Combo Pack!

It’s the most famous question at a magic shop, “What should I buy?” If you find yourself asking this same question, don’t fret, you’re not alone! Even the biggest names in the magic are constantly searching for something new. It’s what drives our innovation!

One of my customers recently sent this email, “Bro, you gotta help me out! I want to purchase some simple, impressive tricks. Stuff I can use at clubs to make conversation. Impress some random girls. I’ve always loved that stuff. But your site is huge! I got no idea where to start. Can you suggest a couple simple, impressive, not expensive tricks that I could just carry around in my pocket?”

Like any performance art, magic is a form of communication. When you’re first starting out, focus on simple tricks and basic ideas that allow you to communicate an entertaining presentation.

Here are a few examples to get your started!

1. With a Folding Quarter, you can perform Coin in Bottle (still the best version in my opinion) and Bite Coin. Both are easy to do and the method won’t distract you from interacting with the spectator.

2. Vox Box is amazing! You can carry it in your pocket with ease, as it holds a regular deck of cards. Borrow a small object, such as a coin or ring, and use Vox Box to interact with your audience. Diversify and save pocket space!

3. A Gimmicked Deck is all you need to build confidence performing for friends, family, and total strangers. While there are hundreds of choices and millions of combinations for you to discover, Svengali, Pop Eyed Popper, and Mental Photography are among the most popular!

4. The Best of Peter Duffie is a whole collection of easy to learn card tricks! Devoting yourself to one medium for a while provides an opportunity to explore the art in a deeper way. Perform a new trick almost every week with Duffie on Disc or The Best of Peter Duffie!

5. Super Sharpie is a textbook example of Mentalism! The intimacy between performer and audience packs a powerful punch. Everyone is trapped in the same trance and it’s a beautiful moment. Super Sharpie has probably landed more dates than any other trick!

Searching through a magic shop is fun, but as you know, there are a lot of items from which to choose. Do you have some ideas for this customer? Post your comments!

Necktie Coin is an amazing utility for performing an assisted vanish. Instead of sleight of hand, this awesome device does the work for you. Like an invisible assistant, the diabolical method leaves no explanation!

Different from other vanishes, this coin actually leaves your hand and then returns whenever you need it to appear. Without any special props, this tie and coin give you the power to perform amazing magic!

• Add variations impromptu!
• Vanishes from your fingertips!
• No sleeves, pulls, or sleight of hand!

Necktie Coin is a one-of-a-kind accessory for when you really need a miraculous vanish! Place a coin in a purse frame and it’s really gone!

Necktie Coin is a wonderful addition to your collection, packed with value for hobbyists and pros! You can find it everywhere for $44.95, and worth every penny, but it’s yours FREE with orders over $200 only at The Magic Depot!

Necktie Coin for $44.95!

Necktie Coin FREE with order!*

Offer good while supplies last! Shipping required on free items. Order today to ensure availability. Thank you very much for the business!

Super Sharpie PLUS! Buy a Super Sharpie from The Magic Depot and you’ll receive three Sharpie markers absolutely FREE!

Super Sharpie is really just an easy way to capture your audience in a Mentalism routine. Sharpie markers are an every day object, so it’s not about the props. It’s about you and the spectator!

Super Sharpie is amazing and easy to use, but they dry out after several hundred uses. Buy it from me and you’ll receive three refills absolutely FREE! Read more…

One of the most amazing tricks available today is also very easy to perform! Place a card box on top of an empty glass and toss an invisible coin towards the glass. The coin materializes, passes through the card box, and hits the bottom of the glass!

It’s the legendary coin in glass, now manufactured by John Blake! The new windup mechanism makes Flying Fifties Coin in Glass reliable and self-working. PLUS you can repeat this killer illusion up to four times!

• Performed without cover!
• Self-contained, automated unit!
• Easy loading, sure-fire operation!

Imagine other great uses for Flying Fifties! Put four half-dollars in an Okito Box and place it on top of the cards. One by one, the coins leave the box, penetrate the deck, and fall into the glass!

Details: Flying Fifties by John Blake

UPDATE: We’ve only sold a few of these since their release, and I think that’s a shame. The Flying Fifties is magical… indeed, it looks like the real thing! Add an easy coin routine to your show, something that packs a punch! Remember, if you buy it from me and don’t like it for any reason, return it within thirty days for a store credit or a refund!

Magician, Michael Stellingwerf, wrote a three star review for our Shimmed Bicycle Cards. He likes the quality, but thinks there should be an easy way to choose between red and blue.

Well, I fixed that! Now, every shim card you buy includes a second shimmed card of the opposite color, absolutely FREE! Twice the magic for half the price, only at The Magic Depot!

I’m very excited about the newest trick from Magic Smith! It’s the ultimate exploding light bulb, with a twist. Cleanup is a cinch!

A powerful PK demonstration! Any light bulb, sealed in a clear bag, shatters at your command. You don’t even have to touch the bulb. Impossible conditions for maximum impact!

Here’s how it works… Place any ordinary light bulb in a clear plastic bag and seal it, tamper-proof. Concentrate all of your mental energy on the bulb and it explodes at your command! BANG! Hand out the bag of glass for inspection and totally fry your audience!

• Use any light bulb!
• Spectators can hold the bulb!
• Perform completely surrounded!
• Draw a crowd and go out with a BANG!

It’s a mentalist dream come true! Big Bang by Magic Smith comes with a precision engineered prop, supplies, plus an all-inclusive video CD that covers both performances and explanations.

Works with any light bulb! Safe to perform anywhere, without the worry of cleaning up broken glass. The clear bag makes disposal a cinch!

Big Bang by Magic Smith retails for $69.95, making it one of the best deals on the market for a trick you’ll do every day. However, you can get Big Bang absolutely FREE!*

Big Bang by Magic Smith $69.95!

Big Bang by Magic Smith FREE!*

This amazing offer is good for a limited time only. Shipping required on free items. Order today to ensure availability. Both links contain a demo video. Thank you very much for the business!