I think it's important you know our state of mind. Here is a list of the guidelines my employees and I practice. We're not perfect by any means, but we try our best. And I hope you'll feed us comments and suggestions so we can better our service. For our terms and conditions, shipping policies, and privacy statement please use the links above.

We may treat and view these people as our friends, but they are also customers that have trusted us with their money. Each customer will receive e-mail updates as to the status of their order from the moment they purchase until the package is shipped. Because this process is automated, customers should check their spam filters if they don't receive updates.

We should offer service after the sale. Monitor beginner and intermediate magician's progress and make certain the advanced magicians have purchased usable magic. Their feedback will help us aid future customers; we can learn from their experience.

If something goes wrong with an order, e-mail or call the customer ASAP! Allow them to discuss possible solutions. Never leave a customer unhappy or regretting their purchase.

If a customer is unhappy with an item because we advertised it incorrectly, offer a refund or exchange immediately. We don't want our customers to buy product just so we can make money, we want them to purchase so they can make magic.

Offer competitive prices, but do not discount every item. Customers are important, but so are the guys that create and manufacture these products. Magic is a small industry, and it's our job to make sure that we remain competitive AND ethical.

All communications should be in real time. A phone call or e-mail only takes a minute. Any problem can be solved with quick action and open discussion. The customer may work with us to solve the matter. All they want is their magic and all we want is to provide it.

Think karma. Offer customers the same service and product that we would want offered to us. Think before you act and do what's right for the customer. We may lose money in the short run but our reputation is far more important than a dollar.